{"id":22588,"date":"2018-05-24T08:00:37","date_gmt":"2018-05-24T08:00:37","guid":{"rendered":"http:\/\/box5782.temp.domains\/~ideaphil\/?p=2349"},"modified":"2018-05-24T08:00:37","modified_gmt":"2018-05-24T08:00:37","slug":"contar-historias-para-vender-mas","status":"publish","type":"post","link":"https:\/\/ideaphilos.com\/nuevo\/2018\/05\/24\/contar-historias-para-vender-mas\/","title":{"rendered":"CONTAR HISTORIAS PARA VENDER M\u00c1S"},"content":{"rendered":"<p style=\"text-align: justify;\">Aunque hoy en d\u00eda est\u00e9 tan de moda y muchos nos los quieran vender como lo m\u00e1s novedoso, la realidad es que el storytelling bien contado o narrado, siempre ha sido cautivante para las audiencias de una marca. De hecho, todos tenemos una tendencia casi natural a ver una historia que nos pueda mover alguna fibra o provocar alguna reacci\u00f3n, incluso adversa.<!--more--><\/p>\n<p style=\"text-align: justify;\">De hecho, si el storytelling es seg\u00fan el autor Christian Salmon \u201cla m\u00e1quina de fabricar historias y formatear las mentes\u201d, entonces algunas marcas lo han hecho de forma fant\u00e1stica. Por ejemplo, muchos recordamos esa historia que hizo conmover a m\u00e1s de uno y que fue viral en Redes Sociales titulada \u201c<a href=\"https:\/\/youtu.be\/aKcylKJYyNw\" target=\"_blank\" rel=\"noopener noreferrer\">Mi Pap\u00e1 es un Mentiroso<\/a>\u201d, misma que hasta el final nos enteramos que era patrocinada, auspiciada o creada por una marca mundial de seguros.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/youtu.be\/zaxPToLSDS0\" target=\"_blank\" rel=\"noopener noreferrer\">Otra campa\u00f1a igual de exitosa<\/a> fue aquella creada por un reconocido conglomerado de productos de salud, higiene y belleza, donde nos mostraban durante dos minutos la historia de c\u00f3mo una madre hab\u00eda sido la responsable detr\u00e1s de que su hija o hijo tuviera \u00e9xito rumbo a los Juegos Ol\u00edmpicos. Las historias nos llegaban al coraz\u00f3n, al cerebro y clavaban de inmediato la idea de que la marca era cercana a nuestras madres y, por ende, a nuestra vida diaria.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-2355 alignleft\" src=\"https:\/\/i0.wp.com\/box5782.temp.domains\/~ideaphil\/wp-content\/uploads\/2018\/05\/photographer-301533_1920-300x200.jpg?resize=312%2C208\" alt=\"\" width=\"312\" height=\"208\" \/><\/p>\n<p style=\"text-align: justify;\">\u00bfPero c\u00f3mo puedo hacer un storytelling para mi negocio? Acerca a tus audiencias objetivo a lo m\u00e1s cercano de tu empresa. Gente se identifica con gente. La gente quiere ver personas en sus Redes Sociales, no solo anuncios publicitarios infinitos que en muchas ocasiones no dicen absolutamente nada. Por ejemplo, si tu negocio es un peque\u00f1o hotel, quiz\u00e1 puedas contarles qui\u00e9nes trabajan ah\u00ed, c\u00f3mo esas personas trabajan codo a codo contigo a diario para hacer una diferencia en el servicio de ese hotel.<\/p>\n<p style=\"text-align: justify;\">Recuerda que las historias son sentimientos, son formas de contar una vida o muchas vidas, son emociones que pueden verse plasmadas en un video o una fotograf\u00eda. En resumen, de eso se trata finalmente el storytelling, de contar historias enriquecedoras que acerquen a tu Startup con sus p\u00fablicos objetivo y que la posicionen, creando experiencias enriquecedoras que puedan detonar m\u00e1s adelante una venta.<\/p>\n<p style=\"text-align: justify;\">Ahora ya lo sabes, por eso decimos que \u201cun buen contenido, siempre ser\u00e1 el Rey\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque hoy en d\u00eda est\u00e9 tan de moda y muchos nos los quieran vender como lo m\u00e1s novedoso, la realidad es que el storytelling bien contado o narrado, siempre ha sido cautivante para las audiencias de una marca. De hecho, todos tenemos una tendencia casi natural a ver una historia que nos pueda mover alguna fibra o provocar alguna reacci\u00f3n, incluso adversa.<\/p>\n","protected":false},"author":1,"featured_media":22590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[91],"tags":[250,274,275,121,100,151,272,98,245,156,239,265,248,120,264,270,271,273,246,142,141,99,126,249,111,241,186,150,242,240],"class_list":["post-22588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-blog","tag-atencion-al-cliente","tag-community-manager","tag-community-managment","tag-contenido-de-valor","tag-contenido-para-redes-sociales","tag-content-marketing-tip","tag-crear-contenido-de-valor","tag-emprendedor","tag-entrepreneur","tag-facebook","tag-fotografia","tag-historias","tag-hoteles","tag-instagram","tag-marketing","tag-microempresa","tag-micronegocios","tag-negocios","tag-posting","tag-publicidad-en-medios-sociales","tag-publicidad-en-redes-sociales","tag-redes-sociales","tag-relaciones-publicas-2-0","tag-restaurantes","tag-social-media","tag-social-media-tip","tag-startup","tag-storytelling","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTAR HISTORIAS PARA VENDER M\u00c1S - Ideaphilos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideaphilos.com\/nuevo\/2018\/05\/24\/contar-historias-para-vender-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTAR HISTORIAS PARA VENDER M\u00c1S - Ideaphilos\" \/>\n<meta property=\"og:description\" content=\"Aunque hoy en d\u00eda est\u00e9 tan de moda y muchos nos los quieran vender como lo m\u00e1s novedoso, la realidad es que el storytelling bien contado o narrado, siempre ha sido cautivante para las audiencias de una marca. 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