{"id":22544,"date":"2020-01-24T17:20:43","date_gmt":"2020-01-24T17:20:43","guid":{"rendered":"http:\/\/box5782.temp.domains\/~ideaphil\/?p=2488"},"modified":"2020-01-24T17:20:43","modified_gmt":"2020-01-24T17:20:43","slug":"5-tips-para-crear-buenos-contenidos-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/ideaphilos.com\/nuevo\/2020\/01\/24\/5-tips-para-crear-buenos-contenidos-para-tu-empresa\/","title":{"rendered":"5 TIPS PARA CREAR BUENOS CONTENIDOS PARA TU EMPRESA"},"content":{"rendered":"

Escoger a los proveedores que trabajar\u00e1n para potenciar tu PyME es tan vital como la elecci\u00f3n de tu Capital Humano. Una de las \u00e1reas m\u00e1s sensibles es cuando vas a contratar los servicios de una agencia de Relaciones P\u00fablicas o para la creaci\u00f3n de contenidos. Obviamente, si a\u00fan no has contratado a un experto, debes saber tambi\u00e9n algunas debilidades o fortalezas que muchos tienen.<\/p>\n

<\/p>\n

Si un pecado cometen muchas estrategias de Relaciones P\u00fablicas (o muchas agencias) es dedicarse a vender humo o maravillas de una empresa, sin generar aut\u00e9ntico contenido de valor que pueda ser replicado en Medios de Comunicaci\u00f3n o que genere tr\u00e1fico en medios sociales con las audiencias objetivo de tu marca.<\/p>\n

 <\/p>\n

\"\"Un experto en Relaciones P\u00fablicas planifica, establece objetivos puntuales y te da una asesor\u00eda valiosa en cuanto al discurso, la forma del mismo y c\u00f3mo establecer mensajes clave en tus contenidos. Un profesional del ramo, no es aquel que alaba tu producto, sino quien busca la mejor forma de hacerlos atractivos para quienes no est\u00e1n casados con tu marca, producto o servicio.<\/p>\n

Por ello, si t\u00fa est\u00e1s decidido a hacer tu propia estrategia de contenidos y Relaciones P\u00fablicas, te damos cinco consejospara encontrar los aut\u00e9nticos contenidos de valor que tu empresa necesita (y su p\u00fablico seguramente amar\u00e1):<\/p>\n

    \n
  1. Define las metas que deseas lograr con esos contenidos de valor. Muchas ocasiones, todas las estrategias fallan precisamente porque no existe una planeaci\u00f3n y mucho menos una lista de objetivos a cumplir.<\/em>\"\"<\/li>\n
  2. Crea mensajes clave donde plasmes que hacen diferente a tu producto, marca o servicio de sus competidores. Por qu\u00e9 la gente deber\u00eda pensar en ti y qu\u00e9 les puedes aportar a su vida diaria o en la resoluci\u00f3n de sus problem\u00e1ticas.<\/em><\/li>\n
  3. Establece las audiencias objetivo a las que deseas llegar con tus contenidos de valor. Qu\u00e9 medios son los m\u00e1s adecuados para los mensajes que generar\u00e1s.<\/em><\/li>\n
  4. Enfoca tu contenido no para hablar de ti, sino para ser \u00fatil para las audiencias que quieres impactar. A nadie le gusta leer un mon\u00f3logo que intente vender; pero si muestras la utilidad de tu producto, creando una historia de \u00e9xito alrededor de \u00e9l y eso lo hace \u00fatil para los dem\u00e1s, eso s\u00ed impactar\u00e1.<\/em><\/li>\n
  5. Genera contenido de valor y coyuntura. Esto es vital para ponerte en el mapa de las audiencias objetivo de tu empresa, en momentos en que un tema est\u00e1 siendo ampliamente difundido a nivel multiplataforma. Encuentra coyunturas donde puedas participar con contenido: presentando un estudio, haciendo un an\u00e1lisis especial, etc\u00e9tera.<\/em><\/li>\n<\/ol>\n

    Recuerda siempre que \u201cun buen contenido, siempre ser\u00e1 el Rey\u201d\u2026 Pero saber presentarlo es vital para que puedas colocar tus temas en diversos medios masivos y digitales.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Escoger a los proveedores que trabajar\u00e1n para potenciar tu PyME es tan vital como la elecci\u00f3n de tu Capital Humano. Una de las \u00e1reas m\u00e1s sensibles es cuando vas a contratar los servicios de una agencia de Relaciones P\u00fablicas o para la creaci\u00f3n de contenidos. Obviamente, si a\u00fan no has contratado a un experto, debes saber tambi\u00e9n algunas debilidades o fortalezas que muchos tienen.<\/p>\n","protected":false},"author":1,"featured_media":22547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[91],"tags":[250,306,274,275,263,121,100,107,151,272,175,262,309,98,268,245,308,156,269,267,239,265,248,276,295,120,277,264,270,271,273,266,246,380,142,141,99,125,126,249,111,241,186,150,242,307,115,240],"class_list":["post-22544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-blog","tag-atencion-al-cliente","tag-audiovisual","tag-community-manager","tag-community-managment","tag-como-cuidar-una-crisis-en-redes-sociales","tag-contenido-de-valor","tag-contenido-para-redes-sociales","tag-content-marketing","tag-content-marketing-tip","tag-crear-contenido-de-valor","tag-creatividad","tag-crisis-en-redes-sociales","tag-digital-marketing","tag-emprendedor","tag-engagement","tag-entrepreneur","tag-estrategia","tag-facebook","tag-fidelidad-a-la-marca","tag-fideliza-con-la-marca","tag-fotografia","tag-historias","tag-hoteles","tag-imagen-corporativa","tag-influencer","tag-instagram","tag-manual-de-estilo-corporativo","tag-marketing","tag-microempresa","tag-micronegocios","tag-negocios","tag-pasion-por-la-marca","tag-posting","tag-public-relations","tag-publicidad-en-medios-sociales","tag-publicidad-en-redes-sociales","tag-redes-sociales","tag-relaciones-publicas","tag-relaciones-publicas-2-0","tag-restaurantes","tag-social-media","tag-social-media-tip","tag-startup","tag-storytelling","tag-twitter","tag-video","tag-video-content","tag-youtube"],"yoast_head":"\n5 TIPS PARA CREAR BUENOS CONTENIDOS PARA TU EMPRESA - Ideaphilos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideaphilos.com\/nuevo\/2020\/01\/24\/5-tips-para-crear-buenos-contenidos-para-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 TIPS PARA CREAR BUENOS CONTENIDOS PARA TU EMPRESA - Ideaphilos\" \/>\n<meta property=\"og:description\" content=\"Escoger a los proveedores que trabajar\u00e1n para potenciar tu PyME es tan vital como la elecci\u00f3n de tu Capital Humano. 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