{"id":22534,"date":"2020-04-24T17:20:38","date_gmt":"2020-04-24T17:20:38","guid":{"rendered":"https:\/\/ideaphilos.com\/nuevo\/?p=1019"},"modified":"2020-04-24T17:20:38","modified_gmt":"2020-04-24T17:20:38","slug":"que-busca-el-consumidor-de-las-marcas-durante-el-covid-19","status":"publish","type":"post","link":"https:\/\/ideaphilos.com\/nuevo\/2020\/04\/24\/que-busca-el-consumidor-de-las-marcas-durante-el-covid-19\/","title":{"rendered":"\u00bfQU\u00c9 BUSCA EL CONSUMIDOR DE LAS MARCAS DURANTE EL COVID-19?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ideaphilos.com\/nuevo\/wp-content\/uploads\/2020\/04\/woman-wearing-face-mask-3902882-200x300.jpg?resize=200%2C300&#038;ssl=1\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n<p><style>\n<!--<br \/> \/* Font Definitions *\/<br \/> @font-face<br \/>\t{font-family:Wingdings;<br \/>\tpanose-1:5 0 0 0 0 0 0 0 0 0;<br \/>\tmso-font-charset:2;<br 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\/>\t{margin-bottom:0cm;}<\/style>\n\n<\/p>\n\n\n\n<p>La pandemia mundial de Covid-19 est\u00e1 marcando un antes y un despu\u00e9s en muchos temas en el planeta: desde la higiene y la forma en c\u00f3mo nos relacionamos con nuestra familia, amigos o vecinos; hasta c\u00f3mo estamos comprando o lo que todos quisi\u00e9ramos de las marcas que generalmente consumimos. <\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>Actualmente, la informaci\u00f3n buena o falsa est\u00e1 en cualquier time line y en todas las Redes Sociales. Entre el estr\u00e9s o la ansiedad que a muchos puede causar los aspectos inherentes a la pandemia, la situaci\u00f3n econ\u00f3mica de su PyME, la crisis venidera o hasta el aspecto de salud que va ligado al aislamiento social, es quiz\u00e1 incomprensible que algunas marcas o productos que no necesariamente son de primera necesidad se acerquen a sus p\u00fablicos objetivos.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>El hecho de que ahorita existan empresas que ofrecen productos con \u201cdescuentos magistrales\u201d o hasta gratuitos por un servicio publicitario, de marketing digital o de content marketing, no las hace necesariamente emp\u00e1ticas con el momento que vive el cliente potencial y menos el consumidor final de esos clientes. De hecho, nos podr\u00eda hacer ver m\u00e1s insensibles que solidarios; m\u00e1s preocupados por una situaci\u00f3n particular, que por una necesidad colectiva que s\u00ed se dar\u00e1, pero a su debido tiempo y con el respectivo re-emprendimiento del que ya algunos expertos como Mauricio Candiani hablan.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>Una encuesta realizada por Twitter entre usuarios en Estados Unidos arroj\u00f3 resultados que, aunque eran de esperarse, nos reafirman la idea de lo que es m\u00e1s importante hacer para cada una de nuestras marcas, productos o servicios. En esa encuesta, los usuarios dijeron a Twitter esperar esto de las marcas que est\u00e1n en las Redes Sociales:<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 89% busca informaci\u00f3n precisa y confiable.<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 86% quiere verlos ayudar a los m\u00e1s desprotegidos.<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 82% que apoyen a quienes luchan en primera l\u00ednea contra el Covid-19.<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 80% desea ver c\u00f3mo ellos apoyan a sus empleados durante el Covid-19.<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 77% saber c\u00f3mo ayudan a la comunidad donde desarrollan sus negocios.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>Hasta aqu\u00ed es pr\u00e1cticamente comprensible y hasta obvio; sin embargo, hay dos rubros que llaman mucho la atenci\u00f3n, principalmente por el trasfondo que esto conlleva a nivel empresarial y la tendencia que debe seguirse desde siempre:<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 70% desea que se impulse el \u00e1nimo con historias positivas (positivismo).<\/p>\n\n\n\n<p style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 58% que compartan sus historias o experiencia como empresa y sus retos (durante y despu\u00e9s del Covid-19).<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ideaphilos.com\/nuevo\/wp-content\/uploads\/2020\/04\/woman-having-a-video-call-4031818-1-300x200.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" \/>\u00bfEntonces qu\u00e9 deducimos? Que hoy las empresas tenemos el deber de dejar de bombardear con soluciones que poco aportan a la nueva realidad que se comenz\u00f3 a gestar desde hace algunas semanas a nivel mundial y que cambiar\u00e1 para siempre nuestra forma de consumir muchos productos. En pocas palabras, debemos fortalecer la publicidad m\u00e1s \u201chumana\u201d, dejar de hablar de lo maravilloso que es un producto y compartir experiencias que enriquezcan ese posicionamiento. <\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00bfDebemos entonces dejar de publicitarnos? No. Solo tenemos que cambiar la forma de acercarnos a nuestras audiencias objetivo, contando m\u00e1s historias, construyendo m\u00e1s amor por la marca y dejando las ventas como un resultado de este mismo esfuerzo.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia mundial de Covid-19 est\u00e1 marcando un antes y un despu\u00e9s en muchos temas en el planeta: desde la higiene y la forma en c\u00f3mo nos relacionamos con nuestra familia, amigos o vecinos; hasta c\u00f3mo estamos comprando o lo que todos quisi\u00e9ramos de las marcas que generalmente consumimos. \u00a0 Actualmente, la informaci\u00f3n buena o falsa est\u00e1 en cualquier time line y en todas las Redes Sociales. Entre el estr\u00e9s o la ansiedad que a muchos puede causar los aspectos inherentes a la pandemia, la situaci\u00f3n econ\u00f3mica de su PyME, la crisis venidera o hasta el aspecto de salud que va ligado al aislamiento social, es quiz\u00e1 incomprensible que algunas marcas o productos que no necesariamente son de primera necesidad se acerquen a sus p\u00fablicos objetivos. \u00a0 El hecho de que ahorita existan empresas que ofrecen productos con \u201cdescuentos magistrales\u201d o hasta gratuitos por un servicio publicitario, de marketing digital o de content marketing, no las hace necesariamente emp\u00e1ticas con el momento que vive el cliente potencial y menos el consumidor final de esos clientes. 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